Real Men of Genius

This isn't a review per se... More of a hats off to Bud Light for continuing to put out radio ads that are worth listening to. Their "Real Men of Genuis" campaign has been around for like 6 years... and somehow, the ads are just as hilarious as ever. I'll be driving along kinda half-listening and then, there will be these crazyass lines that come out of nowhere and totally make me crack up.

Originally, I was gonna post the review because of the commercial I heard during my commute (Mr. Annoying Cell Phone Talker)... but THEN, I went to the Bud Light site, and saw the many MP3s available for playing and downloading. I challenge you to find one that doesn't make you laugh. There are little gems in them all... from the announcer in Mr Hollywood Plastic Surgeon: "You take the suck out of Liposuction" to the backup singers in Mr 80 SPF Sunblock Wearer: "Something smells delicious."

I'm not sure if these ads appeal more to the copywriter in me... or the average beer consumer part of me. ;-) But wow, I would LOVE to have these in my portfolio. They are irreverent without being crass. They are a flashback to the 80s hair metal days, which only those of us over 30 can truly appreciate. And best of all, they represent an advertising campaign that hasn't become annoying yet. Rock on.

(now, as for the 1-800-BARTEND campaign...)